Motrin Moms: A Baby-Wearing Ad Controversy

I opened my inbox early this morning to find out that the mommy blogging community had single-handedly forced Johnson and Johnson, a not so small company, to remove a new ad on their Motrin website.

The ad, which focuses on moms who "wear" their babies, was severely criticized on many blogs and eventually the company pulled it from their site (only one day after airing). The company also sent an apology from their marketing spokeswoman, who happens to be a mom, to many of these bloggers.

So, what's the big hoopla? Check out the video here (http://blogs.forbes.com/sciencebizbl...), which can still be found on YouTube. Essentially, the ad could be taken as offensive to some moms who prefer carrying their babies as opposed to pushing them in a stroller.

Moral of the story: it's amazing what power moms have these days, and marketers need to be very careful how they get their message across to the family member who really does most of the shopping!

Were you offended by the baby wearing ad? Enough so to stop buying a major brand of pain relief medication?

posted November 17, 2008 - 3:31pm

Andra's blog
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Lisa_P wrote 5 weeks 4 days ago

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